The essentials
Apple Watch Series 12 launches September 18 at $399 with redesigned sensors, 24-hour battery, and new readiness score.
Apple announced the Apple Watch Series 12 in Cupertino, California, featuring redesigned health sensors that measure heart rate every 5 seconds. The device introduces a readiness score feature to track daily wellness and offers up to 24 hours of battery life.
Pricing starts at $399, with availability set for September 18. The Series 12 brings back the ceramic case option and includes Audio Intelligence features powered by AI. The watch is constructed with 40 percent recycled material.
watchOS 27 accompanies the launch with a redesigned Health app, though the update removes the Walkie-Talkie feature from the platform.
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Series 12 emphasizes health monitoring with faster sensor readings
The Series 12 delivers heart rate measurements every 5 seconds through redesigned health sensors, alongside a readiness score feature for daily wellness tracking. Battery life extends to 24 hours, supporting continuous monitoring. The ceramic case returns as a material option, while Audio Intelligence adds AI-driven capabilities. 40 percent recycled content reflects manufacturing practices.
Entry price of $399 positions Series 12 within established wearable market
The $399 starting price maintains Apple's positioning in the premium wearable segment. September 18 release date follows typical Apple launch cycles. watchOS 27 features a redesigned Health app, modernizing the software experience. Feature removals like Walkie-Talkie discontinuation suggest strategic simplification of the platform's focus areas.