Fox and Roku stocks move in opposite directions post-deal announcement
Fox and Roku stocks moved oppositely on the acquisition news, reflecting split investor sentiment about the deal.
Event / Economy
Fox Corporation announced acquisition of streaming platform Roku for $22 billion in cash and stock, creating the third-largest U.S. television player with expected cost synergies and closure targeted for H1 2027.
2026-08-16 to 2026-11-13 · UTC publication dates
Coverage begins 13 Jun, 01:37 UTC
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Fox Corp. announced an agreement to acquire streaming platform Roku in a cash-and-stock transaction valued at approximately $22 billion, including debt. Under the terms, Fox will pay $96 in cash and 0.9693 shares of Fox Class A common stock for each Roku share, valuing Roku at $160 per share. The acquisition combines Fox's portfolio of live sports, news and entertainment programming with Roku's streaming platform and connected-TV operating system that reaches more than 100 million households globally.
Fox Corp. has secured $12 billion in committed bridge financing to fund the cash portion of the Roku acquisition. The company plans to fund the transaction through a combination of cash on hand and new debt.
Following the announcement of the acquisition agreement, Fox's stock declined in premarket trading, while Roku shares rose nearly 3% as investors assessed the terms of the deal and implications for the combined company.
Following the completion of the acquisition, existing Fox shareholders are expected to own approximately 73% of the combined company, while Roku shareholders will own about 27%. This ownership structure reflects the relative valuations of the two companies in the transaction.
Fox announced that the combined company resulting from the Roku acquisition is targeting approximately $400 million in annual cost synergies.
Fox and Roku stated that Roku will continue to be run as an open, partner-friendly platform following the acquisition. Roku CEO Anthony Wood is expected to join Fox's board after the transaction closes.
The transaction between Fox and Roku is expected to close during the first half of 2027, subject to approval from shareholders of both companies and regulatory approval.
Fox and Roku stated that the combined company will become the third-largest player in U.S. television by share of viewing. The merger will create one of the largest free ad-supported streaming operations in the United States, combining Fox's Tubi with Roku's The Roku Channel.
Roku raised its full-year 2026 outlook following strong first-quarter results including record premium subscription sign-ups and robust video advertising growth. The company projects platform revenue growth of 21% to $5 billion and total revenue of $5.5 billion for 2026. Roku also projects free cash flow of $1 billion by 2028.
Roku launched Howdy, a low-cost ad-free streaming service priced at $2.99 per month, designed to offer consumers an affordable alternative to premium streaming services. The service was introduced in August 2025 to complement rather than compete with premium offerings.
The Roku Channel, Roku's free ad-supported streaming service, represented 3% of all TV streaming according to Nielsen Gauge data from March 2026.
Roku's stock price jumped 20% on Friday, closing at $143.66 per share, following Bloomberg's report that the streaming platform company is in discussions with at least one U.S. media company about a potential acquisition or combination. The stock surge increased Roku's market capitalization to approximately $21.3 billion. No final decisions have been made and talks may not result in a transaction.
Roku reached a milestone of serving 100 million households worldwide. The company's streaming players are used by more than half of all U.S. broadband households, and Roku-branded and licensed Roku TV models are sold in more than 15 countries.
Fox and Roku stocks moved oppositely on the acquisition news, reflecting split investor sentiment about the deal.
Fox acquires Roku for $22 billion to create third-largest U.S. TV player, closing expected H1 2027.
Roku launches ad-free Howdy service and claims 3% streaming market share amid expansion efforts.
Roku stock jumps 20% on acquisition talks as company raises 2026 guidance and hits 100 million households.