Red Bull joins FDJ United-Suez as major women's cycling sponsor
Red Bull becomes major sponsor of women's cycling team FDJ United-Suez.
Event / Sports
Red Bull FDJ Women's Cycling Partnership
Red Bull announced a major sponsorship partnership with FDJ United-Suez women's cycling team, marking the energy drink company's first partnership with a women's cycling team. The deal provides athletes access to Red Bull's performance expertise and infrastructure.
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2026-08-14 to 2026-11-11 · UTC publication dates
Coverage begins 1 Aug, 14:19 UTC
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What happened
FDJ United-Suez team manager announces Red Bull sponsorship deal
The team manager of FDJ United-Suez declared that the Red Bull partnership represents the culmination of years of team development and structural work. The manager stated that the partnership extends beyond performance goals, emphasizing shared values around innovation and reimagining the sport's advancement and storytelling. Demi Vollering, one of the Tour's favorites, is part of the team.
Red Bull becomes major sponsor of FDJ United-Suez women's cycling team
Red Bull announced a major partnership with FDJ United-Suez, the leading women's cycling team, at the Grand Départ of the Tour de France femmes in Lausanne, Switzerland. The partnership makes Red Bull the team's primary sponsor, with the brand logo visible on the cyclists' helmets. This is Red Bull's first partnership with a women's cycling team. The team will access Red Bull's expertise and performance ecosystem, including the Red Bull Athlete Performance Center.
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