Asha Sharma appointed Microsoft Gaming CEO
Asha Sharma named CEO of Microsoft Gaming amid Game Pass restructuring.
Event / Economy
Microsoft reduces Xbox Game Pass Ultimate and PC subscription prices while delaying Call of Duty game releases to one year after launch. Game Pass Ultimate drops from $29.99 to $22.99 monthly, and PC Game Pass from $16.49 to $13.99 monthly, effective immediately. Lower-tier subscriptions remain unchanged.
2026-08-18 to 2026-11-15 · UTC publication dates
Coverage begins 22 Apr, 00:07 UTC
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Microsoft announced that starting this year, new Call of Duty games will no longer be available on Xbox Game Pass Ultimate or PC Game Pass on their release date. Instead, new Call of Duty titles will be added to these services approximately one year after launch during the following holiday season. Existing Call of Duty titles already on Game Pass will remain available.
Microsoft confirmed that the lower-tier Xbox Game Pass subscriptions will maintain their current pricing. Game Pass Essential remains at $9.99 per month and Game Pass Premium at $14.99 per month, with only the Ultimate and PC tiers receiving price reductions.
Asha Sharma was appointed as the new CEO of Microsoft Gaming, replacing longtime Xbox boss Phil Spencer who retired in February. Sharma made her first major announcement regarding Xbox Game Pass pricing and Call of Duty availability policy.
Microsoft announced a price reduction for Xbox Game Pass Ultimate from $29.99 per month to $22.99 per month, effective immediately. This represents a $7 monthly decrease and follows feedback that the service had become too expensive for players. The price reduction was announced by new Microsoft Gaming CEO Asha Sharma.
Microsoft announced a price reduction for PC Game Pass from $16.49 per month to $13.99 per month, effective immediately. This reduction was announced alongside the Xbox Game Pass Ultimate price cut in response to player feedback about high subscription costs.
Asha Sharma named CEO of Microsoft Gaming amid Game Pass restructuring.
Call of Duty games will skip day-one Game Pass launches going forward.
Microsoft cuts Game Pass Ultimate to $22.99 and PC Game Pass to $13.99 monthly.