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IMPERIA Women Business Initiative

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First Lady Melania Trump launched IMPERIA, an initiative supporting women CEOs and executives focused on business ownership, capital access, and intellectual property rights. The program was unveiled at the New York Stock Exchange on September 23, 2026, highlighting the underrepresentation of women in S&P 500 leadership.

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  1. New York, New York, United States

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2026-09-24 to 2026-11-02 · UTC publication dates

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Coverage begins 24 Sept, 01:35 UTC

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What happened

The facts

  1. First Lady Melania Trump emphasizes merit-based approach for women's advancement

    In an appearance on Fox Business's The Big Money Show on September 23, First Lady Melania Trump discussed the IMPERIA initiative, stating that women should focus on merit, capability, and leadership qualities. When asked about maintaining merit-based standards, Trump stated: "It's all about the merit. What you're capable of, you could do. DEI, we're not talking about that anymore. I think it's important that it's about merit and knowledge and how you could lead, how you could invest, how you could build, and how you could own."

    1 corroborating report

  2. First Lady Melania Trump delivers keynote address at NYSE on women's economic empowerment

    First Lady Melania Trump delivered a keynote speech at the NYSE during the IMPERIA launch event. In her remarks, Trump stated: "For generations, women fought for a seat at the table. The next chapter is about owning, growing and making space for the women who come next." She emphasized that women's economic empowerment should focus on owning businesses, equity, real estate, capital, and investment assets, as well as intellectual property and economic future. Trump characterized IMPERIA as a "Davos for women."

    1 corroborating report

  3. AMD CEO Lisa Su among high-powered women executives at NYSE IMPERIA launch

    Lisa Su, CEO of Advanced Micro Devices (AMD), was among high-powered women executives who participated in the IMPERIA launch event at the NYSE. This occurred two days after AMD crossed the $1 trillion market capitalization milestone for the first time.

    1 corroborating report

  4. First Lady Melania Trump rings NYSE opening bell for IMPERIA initiative launch

    First Lady Melania Trump rang the ceremonial opening bell at the New York Stock Exchange on September 23, 2026, to launch IMPERIA, a new initiative focused on women CEOs and top c-suite executives. Large monitors on the trading floor displayed the initiative's name with the tagline "IMPERIA: The women who determine the next decade of business." The exterior of the NYSE building also displayed promotional signs for the initiative.

    1 corroborating report

  5. Only 48 women serve as CEOs of S&P 500 companies, representing 9.6 percent

    NYSE Group President Lynn Martin noted during the IMPERIA launch event that there are 48 women CEOs among the S&P 500 companies, which represents 9.6 percent of the total. This statistic was highlighted to underscore the current underrepresentation of women in top corporate leadership roles.

    1 corroborating report

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