YouTube Premium price climbs to $15.99 monthly in the United States
YouTube Premium price increases to $15.99/month as Peacock integration approaches.
Event / Economy
NBCUniversal YouTube Peacock Partnership
NBCUniversal and YouTube announced a multiyear partnership integrating Peacock into YouTube Premium starting early 2027, with YouTube Premium subscribers receiving access to Peacock Premium at no additional cost. The deal includes expanded sports streaming, YouTube TV distribution, and international service expansion.
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2026-08-14 to 2026-11-11 · UTC publication dates
Coverage begins 28 Jul, 01:48 UTC
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What happened
YouTube Premium price increased to $15.99 per month in the United States
YouTube Premium prices in the United States increased in 2026. The individual plan price rose to $15.99 per month (increased in April to $15.99, with prior increase in June to $16, and family plan to $27).
Peacock Premium will be included in YouTube Premium bundle starting early 2027
Starting in early 2027, YouTube Premium subscribers in the United States will receive access to Peacock Premium (ad-supported tier) at no additional cost. Peacock Premium normally costs $10.99 per month or $110 per year. The bundled offering will provide access to sports content including NFL, Olympics, NBA, MLB, Premier League, WNBA, and entertainment shows through the YouTube app.
Peacock Premium becomes available on YouTube Primetime Channels starting summer 2026
YouTube users will be able to sign up for Peacock Premium as an add-on subscription through YouTube Primetime Channels starting in summer 2026. Peacock Premium Plus (ad-free tier) has been available through this channel since June 2026.
Peacock has 48 million subscribers in the United States
According to Comcast's most recent earnings report, Peacock has 48 million subscribers in the United States.
YouTube Premium had 125 million subscribers as of 2025
YouTube reported having 125 million Premium and Music subscribers combined as of 2025.
Peacock achieves first-ever quarterly profit
Peacock turned its first quarterly profit six years after its debut, marking a significant financial milestone for the streaming service.
NBCUniversal and YouTube sign multiyear partnership agreement
NBCUniversal and YouTube announced a multiyear agreement expanding their partnership. The deal includes distribution of Peacock through YouTube Premium, extension of YouTube TV distribution agreement, expansion of international streaming services Universal+ and Hayu through YouTube Premium in select markets, and deepening of ad-tech partnership through FreeWheel.
YouTube and NBCUniversal expand sports streaming collaboration
As part of the expanded partnership, NBCUniversal will stream a selection of live sporting events on the NBC Sports YouTube channel. This includes events such as NFL games, college sports, and other live sports offerings.
NBCUniversal to be spun off from Comcast as separate company
NBCUniversal is gearing up to be spun off from Comcast over the next 12 months into a separate, publicly traded company. Comcast co-CEO Mike Cavanagh will lead standalone NBCUniversal as its CEO.
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2 alternative perspectives
YouTube and NBCUniversal bundle Peacock Premium into streaming package
YouTube integrates Peacock Premium into its streaming bundles starting 2026.