Leadership exits as Good Good Golf faces partnership collapse
Good Good Golf's CEO and President resigned amid partnership collapse with Callaway following controversial advertising.
Event / Politics
Good Good Golf Brand Crisis
Good Good Golf faced backlash after a controversial Callaway co-branded advertisement depicting violence against women. CEO Matt Kendrick and President Joe Flannery departed, Callaway terminated partnership and donated $1 million to anti-violence organizations, and the brand withdrew from sponsorships.
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2026-09-04 to 2026-11-07 · UTC publication dates
Coverage begins 4 Sept, 02:46 UTC
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What happened
Callaway reviews content approval procedures
Callaway Golf acknowledged that its content review process was not comprehensive enough when it approved the controversial Good Good Golf advertisement. The company announced it has taken corrective internal actions and significantly strengthened approval procedures.
Callaway Golf ends partnership with Good Good Golf
Callaway Golf terminated its three-year partnership with Good Good Golf following the release of a controversial advertisement. Callaway CEO Chip Brewer stated the content was inappropriate and did not reflect company values, and announced a $1 million donation to organizations focused on preventing violence against women.
CEO Matt Kendrick publicly criticizes Callaway on social media
On August 28 at 3:38 AM ET, Good Good Golf CEO Matt Kendrick posted on X (formerly Twitter) criticizing Callaway Golf, stating the company asked Good Good to make the advertisement then approved it before asking them 'to take the fall then drops us in a coordinated media blitz.' Kendrick also posted that he was not opposed to suing Callaway, though he later deleted that post.
Good Good Golf CEO Matt Kendrick and President Joe Flannery resign
Good Good Golf CEO Matt Kendrick and President Joe Flannery left the company on September 2 following backlash over a controversial co-branded Callaway Golf advertisement. Nahid Giga, a co-founder and early investor, was appointed interim CEO effective immediately.
Controversial Callaway-Good Good Golf advertisement released
On August 21, Good Good Golf and Callaway released a co-branded advertisement featuring co-founder Garrett Clark shoving fellow creator Alexis Miestowski to the ground while she attempted to retrieve a golf club from a bag. Clark said 'Do not touch my new driver' while standing over her. The ad was intended as a parody of the horror movie 'Obsession' but was widely criticized for depicting violence against women and drawing parallels to domestic violence.
Good Good Golf apparel pulled from retail shelves
Following the advertising controversy, Good Good Golf apparel was removed from shelves at multiple retailers as a consequence of public backlash.
Good Good Golf withdraws from PGA Tour tournament sponsorship
Good Good Golf withdrew from sponsoring a PGA Tour tournament scheduled for November 2026 in the aftermath of the controversial advertisement controversy.
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