The essentials
Apple adds iPhone leasing option to expand device accessibility alongside new hardware launches.
Apple has introduced a device leasing option for new iPhones, providing customers with an alternative to traditional purchase models. This addition to Apple's iPhone availability comes as the company expands its product ecosystem with the iPhone 18 Pro lineup and foldable iPhone Duo.
The leasing program complements existing purchasing options, including the iPhone 18 Pro starting at $1,199 with preorders beginning September 12 and the iPhone Duo priced at $1,999 with preorders opening October 16. The leasing option reflects Apple's evolving approach to device accessibility and ownership models as the company continues rolling out AI capabilities through iOS 27 and Apple Intelligence features launching September 14, 2026.
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Leasing program lowers entry barriers for iPhone upgrades
The device leasing option reduces upfront costs for customers upgrading to new iPhone models. This approach broadens accessibility to iPhone 18 Pro and iPhone Duo hardware, particularly for users considering premium devices priced at $1,199 and $1,999. Leasing aligns with consumer financing trends in the smartphone market, enabling regular device updates without ownership commitment.
Leasing program creates recurring revenue and device upgrade cycles
The leasing option establishes predictable recurring revenue streams for Apple beyond traditional device sales. This model encourages more frequent hardware upgrades, particularly as new features like A20 Pro chip AI processing and variable-aperture cameras roll out. Leasing supports customer engagement with Apple's expanding ecosystem including iOS 27 and Apple Intelligence services launching in September 2026.