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Apple September 2026 Event

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Apple's September 2026 product announcement event featuring new iPhone models and other device launches, including the iPhone Duo foldable smartphone and iPhone 18 Pro lineup, with preorders beginning in September and October.

1
1 reported locations
Geography of the reported facts
  1. Cupertino, California, United States

The story so far

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2026-09-10 to 2026-11-06 · UTC publication dates

32documented facts ↓8related articles ↓

Coverage begins 10 Sept, 00:02 UTC

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What happened

The facts

  1. John Ternus becomes Apple CEO

    John Ternus formally began his tenure as Apple CEO on September 1, 2026. The September 9 product launch event marked his first major product release as CEO. Prior to becoming CEO, Ternus was Apple's senior vice president of hardware engineering.

    1 corroborating report

  2. iPhone 18 Pro lineup announced with starting price of $1,199

    Apple announced the iPhone 18 Pro and iPhone 18 Pro Max at its September 9 event. The iPhone 18 Pro starts at $1,199 while the Pro Max starts at $1,299. Both models feature improved low-light camera capabilities, the longest battery life of any iPhone, a higher-bandwidth chip for on-device AI models, and an all-new Siri AI digital assistant. Available colors include burgundy, glacier (light blue), silver, and black.

    1 corroborating report

  3. iPhone 18 Pro preorders begin September 12

    Preorders for the iPhone 18 Pro and iPhone 18 Pro Max begin on Saturday, September 12, 2026. Devices will be available for purchase starting Friday, September 18, 2026.

    1 corroborating report

  4. Apple announces iPhone Duo foldable smartphone

    Apple announced the iPhone Duo, its first foldable smartphone, at a product launch event on September 9 at Apple's headquarters in Cupertino, California. The device features a 7.6-inch Super Retina XDR foldable display when fully open and a 5.4-inch outer screen when closed, with a 1:1.4 aspect ratio. The phone includes multiple layers of flexible glass and a titanium base, with a custom polymer top layer featuring a nano-texture finish.

    1 corroborating report

  5. iPhone Duo preorders begin October 16

    Preorders for the iPhone Duo begin on Friday, October 16, 2026. The device will be available for purchase starting Friday, October 23, 2026.

    1 corroborating report

  6. iPhone Duo launch price set at $1,999

    The iPhone Duo begins at $1,999 for a 256GB model, with the 2TB model priced at $3,199. This price point is several hundred dollars lower than analysts had previously predicted, which had estimated launch prices around $2,300 with average costs of $2,550. Monthly leasing options are available starting at $57.99 per month.

    1 corroborating report

  7. Apple introduces device leasing option for new iPhones

    Apple introduced a new leasing program for the iPhone 18 Pro and iPhone Duo. Similar to car leasing, customers can pay a monthly fee to use the devices without owning them, with lease terms spanning 24 months and the ability to upgrade at any point. iPhone 18 Pro leasing begins at $34.99 per month, while iPhone Duo leasing begins at $57.99 per month.

    1 corroborating report

  8. iPhone Duo features dual 48-megapixel main camera with 2x optical zoom

    The iPhone Duo includes a dual main camera setup with 48-megapixel photo capability and 2x optical zoom. The camera system is largely the same as the iPhone 18 Pro but lacks the variable aperture feature.

    1 corroborating report

  9. iPhone 18 Pro introduces Apple Reference Image for photo authentication

    Apple introduced Apple Reference Image, a new feature for iPhone 18 Pro and Pro Max that signs photo data to verify authenticity. When a photo is taken in Reference mode, the camera captures signed sensor data that is developed into an unalterable reference image through Private Cloud Compute. Users can view reference images in the Photos app alongside the main image to determine if any edits were made. APIs are available for third-party apps to enable viewing of reference images.

    1 corroborating report

  10. iPhone 18 Pro made with 40% recycled content and 85% recycled aluminum

    iPhone 18 Pro and Pro Max contain 40% recycled content overall, including 100% recycled cobalt in the battery and 85% recycled aluminum in the enclosure. The devices are manufactured with 50% renewable energy across the supply chain and meet Apple's standards for energy efficiency and safe chemistry.

    1 corroborating report

  11. iPhone 18 Pro Max is heavier than iPhone 17 Pro Max despite same dimensions

    The iPhone 18 Pro Max weighs 8.78 ounces compared to 8.22 ounces for the iPhone 17 Pro Max, despite having identical height, width, and depth dimensions. The increased weight is likely due to the larger battery and new variable aperture camera components.

    1 corroborating report

  12. iOS 27 and Siri AI rolling out with new features for iPhone 18 Pro

    iOS 27 will be available as a free software update on September 14, 2026. Siri AI, an entirely new version of Siri powered by Apple Intelligence, is rolling out in beta with iOS 27 on September 14 for English users, with support for French, Japanese, Korean, Portuguese, and Spanish coming in October. Siri AI is profoundly more personal, capable, and conversational, with ability to draw on personal context, use onscreen awareness, and answer questions about virtually any topic.

    1 corroborating report

  13. iPhone 18 Pro features improved thermal management system

    The A20 Pro introduces custom packaging inspired by M-series Apple silicon that places the silicon die side by side with the memory, removing the memory from the thermal path. A next-generation vapor chamber with three times more surface area than the previous generation dramatically improves sustained performance and enables up to a 40% gain over the previous generation, delivering the highest sustained performance in iPhone history.

    1 corroborating report

  14. iPhone 18 Pro available in four colors including return of black

    iPhone 18 Pro and Pro Max are available in four colors: black, silver, glacier (light blue), and burgundy. The black color returns after being absent from the iPhone 17 Pro Max lineup, while burgundy and glacier are new color options. The glacier and burgundy colors were previously leaked by case makers.

    1 corroborating report

  15. iPhone 18 Pro features A20 Pro chip redesigned for AI processing

    Apple completely redesigned its Silicon chipset to create the A20 Pro, which is built for AI processing to power Apple Intelligence and the new Siri AI features. The A20 Pro uses 2-nanometer process technology, features 50% more memory bandwidth than A19 Pro, has a new 6-core CPU with integrated Neural Accelerators, a 7-core GPU up to 40% faster than A19 Pro, and a Dual 16-core Neural Engine with double the AI processing power of A19 Pro.

    1 corroborating report

  16. iPhone 18 Pro features redesigned Dynamic Island with three Live Activities

    The Dynamic Island on iPhone 18 Pro and Pro Max has been redesigned to be physically smaller (16.57mm versus 20.76mm on iPhone 17 Pro Max) while gaining additional functionality. The upgraded Dynamic Island can now display three Live Activities simultaneously, while continuing to enable Face ID for device unlocking and authentication.

    1 corroborating report

  17. iPhone 18 Pro Max eSIM-only models feature larger battery with 2 extra hours video playback

    eSIM-only models of iPhone 18 Pro and Pro Max, available in Bahrain, Canada, Guam, Japan, Kuwait, Mexico, Oman, Qatar, Saudi Arabia, UAE, US, and US Virgin Islands, feature an even larger battery taking advantage of space formerly occupied by physical SIM cards. These models provide two additional hours of video playback compared to models with SIM slots.

    1 corroborating report

  18. iPhone 18 Pro delivers largest battery life increase in iPhone history

    The iPhone 18 Pro Max delivers what Apple says is the largest battery life increase ever on an iPhone. The iPhone 18 Pro Max provides up to 45 hours of video playback and up to 30 hours of usage on a single full charge. The iPhone 18 Pro provides up to 36 hours of video playback and 24 hours per charge. Both models support fast charging, with the iPhone 18 Pro reaching 50% charge in approximately 15 minutes.

    1 corroborating report

  19. Apple announces iPhone 18 Pro and iPhone 18 Pro Max smartphones

    Apple announced its next-generation iPhone lineup, the iPhone 18 Pro and iPhone 18 Pro Max, at its September "Surprise and Shine" event on September 9, 2026. The iPhone 18 Pro starts at $1,199 and the iPhone 18 Pro Max starts at $1,299. Pre-orders begin September 12, 2026, with official release on September 18, 2026.

    1 corroborating report

  20. iPhone 18 Pro supports new C2 cellular modem with AI enhancements

    iPhone 18 Pro introduces C2, Apple's next-generation cellular modem system with AI-powered improvements to cellular quality and reliability. C2 delivers meaningfully faster uploads compared to C1X while consuming 15% less energy, and now supports mmWave in the U.S. Both models feature N1, an Apple-designed wireless networking chip that enables Wi-Fi 7, Bluetooth 6, and Thread.

    1 corroborating report

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