The essentials
iPhone 18 Pro preorders start September 12 at $1,199 starting price.
Apple has officially announced the iPhone 18 Pro lineup with a starting price of $1,199, building on the hardware and AI capabilities revealed earlier in the event. Preorders begin September 12, allowing customers to secure the latest models featuring the A20 Pro chip and variable-aperture camera system announced previously.
The iPhone 18 Pro arrives as the primary platform for Apple Intelligence features launching with iOS 27 on September 14. The availability window positions the device for early adopter access ahead of broader market availability. This pricing maintains the $100 increase over iPhone 17 Pro models while the preorder date enables immediate customer engagement with the new ecosystem of AI-powered capabilities and computational photography features.
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iPhone 18 Pro preorders arrive just before iOS 27 launch
Preorders on September 12 precede iOS 27's September 14 rollout, enabling early adopters to receive phones with Apple Intelligence capabilities already available. This sequencing allows customers to access the full feature set immediately upon device arrival. The two-day gap between preorder start and OS launch reflects Apple's coordinated hardware-software strategy for the event cycle.
iPhone 18 Pro pricing reflects $100 increase from previous generation
The $1,199 entry price represents the $100 year-over-year increase announced earlier, positioning the flagship segment premium. Preorder accessibility on September 12 enables immediate market capture for customers willing to pay the higher price point. The timing creates early revenue recognition opportunities aligned with the broader iPhone ecosystem expansion announced at the event.