Apple introduces iPhone leasing program for latest models
Apple adds iPhone leasing option to expand device accessibility alongside new hardware launches.
Event / Technology
Apple's September 2026 product announcement event featuring new iPhone models and other device launches, including the iPhone Duo foldable smartphone and iPhone 18 Pro lineup, with preorders beginning in September and October.
2026-09-10 to 2026-11-06 · UTC publication dates
Coverage begins 10 Sept, 00:02 UTC
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Apple announced that Live Translation, powered by Apple Intelligence, is now available across the entire AirPods lineup including AirPods 5. The feature enables users to communicate across languages by simultaneously pressing both stems, saying "Siri, start Live Translation," or using the Action button on iPhone. Users can hear conversations translated into their preferred language. The capability is enabled by active noise cancellation and computational audio technology.
Apple announced that the new AirPods 5 were manufactured with 40 percent recycled material overall, including 70 percent recycled plastic in the wireless charging case and 100 percent recycled cobalt in the battery. The earbuds are manufactured with 35 percent renewable energy sourced from wind and solar across the supply chain, and their paper packaging is 100 percent fiber-based and recyclable at home.
Apple announced that the most powerful on-device Apple Intelligence features, including expressive voices and advanced Dictation, are available on iPhone 18 Pro and iPhone 18 Pro Max, as well as on iPhone Duo, iPhone 17 Pro, iPhone 17 Pro Max, and iPhone Air models. These features also work on iPad models with M4 or later with at least 12GB of unified memory and Mac models with M3 or later with at least 12GB of unified memory, as well as Apple Vision Pro with M5 chip.
Apple announced a variable-aperture main camera system for the iPhone 18 Pro and iPhone 18 Pro Max at its "Surprise and Shine" event on September 9, 2026. The system uses six laser-cut blades made from specialized polymer composite to physically adjust the camera aperture opening. In darker environments, the aperture opens to allow approximately 50 percent more light to reach the sensor. In brighter conditions, the aperture closes to manage exposure while maintaining focus across more of the scene.
Apple Intelligence will become available starting Monday, September 14, 2026, with iOS 27 on Apple Intelligence-enabled devices set to supported languages. The platform is available with support for English, Danish, Dutch, French, German, Italian, Norwegian, Portuguese, Spanish, Swedish, Turkish, Vietnamese, Chinese (simplified and traditional), Japanese, and Korean. Some features remain unavailable in certain regions or languages, and Siri AI will not initially be available in the European Union.
Apple announced a new authentication system called "Apple Reference Image" designed to verify that photographs originated from a real iPhone camera. The system captures a unique signature at the pixel level from the iPhone's camera sensor at the moment a photo is taken, creating a hardware-backed link between the finished image and the physical camera. When verification is needed, Apple's Private Cloud Compute checks the raw data, capture timeframe, and sensor characteristics while limiting retained information. Authenticated images receive a Reference badge displaying capture location, photographer identity, and camera settings.
The higher-tier AirPods 5 model introduces a force sensor with volume swipe control on the earbud stem, marking the first time this feature appears on non-Pro open-ear AirPods. Users can adjust volume by swiping up or down on the stem. The wireless charging case supports charging via Apple Watch chargers, Qi-compatible chargers, and USB-C connectors.
Apple announced the AirPods 5 at its "Surprise and Shine" event on September 9, 2026. The new model comes in two versions: a base model with active noise cancellation for $129 and a higher-tier model with wireless charging case for $149. Both models feature up to 50 percent more active noise cancellation compared to the AirPods 4 with ANC, thanks to a new multiport acoustic architecture and improved computational audio algorithms. The $149 model features improved battery life of up to five hours per charge with ANC, one hour longer than the previous generation, extending to 22 hours with the charging case.
AirPods 5 and AirPods 5 with Wireless Charging Case became available for preorder on September 9, 2026, in the United States and more than 65 other countries and regions, with retail availability beginning Friday, September 18, 2026. The standard model is priced at $129 (US) and the wireless charging case model at $149 (US).
Apple announced that Siri AI, a significantly more capable conversational assistant, will roll out as a beta feature with iOS 27 on Monday, September 14, 2026. Initially available only to English-speaking users, Siri AI offers personal context understanding across messages, emails, photos, and app actions combined with broad world knowledge. Support for French, Japanese, Korean, Portuguese, and Spanish will follow in October. The feature provides expressive customizable voices and improved Dictation with greater precision.
Apple adds iPhone leasing option to expand device accessibility alongside new hardware launches.
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iPhone 18 Pro gains Apple Reference Image photo authentication with iOS 27 and Siri AI.
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