The essentials
ABC airs 'High Potential' after Super Bowl LXI to promote its top-rated drama in early 2027.
ABC will air an episode of 'High Potential' immediately following Super Bowl LXI on February 9, 2027, capitalizing on the game's massive audience to promote the network's programming. The timing positions the episode strategically after one of television's largest annual events.
'High Potential' ranked as the top-rated drama among adults 18-49 during the 2025-2026 season, establishing it as a key flagship show for the network. The series is scheduled for its season three premiere in early 2027, with the Super Bowl broadcast serving as promotional momentum.
This programming decision marks ABC's first Super Bowl broadcast since 2006, returning the network to the prestigious event after a 21-year absence. The post-game episode placement reflects a strategic approach to leverage the Super Bowl's viewership for audience development.
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Super Bowl Broadcast Positions 'High Potential' for Series Three Launch
ABC's scheduling places the post-Super Bowl episode as a promotional vehicle ahead of the season three premiere. The top-rated drama among adults 18-49 gains exposure during peak television viewership. The programming sequence links the network's return to Super Bowl broadcasting with momentum for a key series launch in early 2027.
ABC Returns to Super Bowl Event After Two Decades Away
ABC's first Super Bowl broadcast since 2006 represents a significant milestone for the network, occurring after a 21-year gap. The choice to follow the game with 'High Potential'—a top-rated drama among adults 18-49—reflects strategic content placement designed to maximize the substantial audience accumulated during the Super Bowl telecast.