Hulu Premieres 'The Land' NFL Series After Super Bowl LXI
Hulu premieres NFL series 'The Land' after Super Bowl LXI on February 14, 2027.
Event / Sports
Super Bowl LXI Programming
ABC and Hulu announce major programming initiatives surrounding Super Bowl LXI on February 14, 2027, including ABC broadcast of the game with simultaneous streams and programming on multiple platforms, plus new NFL drama series premiere on Hulu.
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2026-10-13 to 2026-10-29 · UTC publication dates
Coverage begins 13 Oct, 07:36 UTC
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What happened
ABC schedules 'High Potential' episode after Super Bowl LXI on February 14, 2027
ABC announced that an episode of the drama series 'High Potential' will air on ABC and Disney+ immediately following Super Bowl LXI on February 14, 2027. The episode will not be the season three premiere. This placement is typically reserved for highly-rated or anticipated shows, as the Super Bowl provides one of the largest television audiences of the year.
'High Potential' season three premiere scheduled for early 2027 on ABC
The third season of 'High Potential' will premiere in early 2027 as part of ABC's midseason lineup. Following the Super Bowl episode on February 14, 2027, new episodes will debut on Tuesdays on ABC and will be available on Hulu the following day.
ABC gains Super Bowl broadcast rights for first time since 2006
ABC will broadcast Super Bowl LXI on February 14, 2027, marking the network's first time holding Super Bowl rights since 2006. The game will be simulcast on ESPN and Disney+, with alternate presentations on ESPN2, ESPNU and NFL Network. Spanish-language broadcasts will air on ESPN Deportes and Univision.
'High Potential' ranked as top-rated drama among adults 18-49 in 2025-2026 season
'High Potential' finished the 2025-2026 broadcast season as the No. 1 show among adults aged 18-49, the key demographic for advertisers. The series also ranked No. 3 in total viewers across ABC, Hulu, Disney+ and digital platforms over 35 days of viewing, securing over 16 million viewers during this period.
Hulu to premiere 'The Land' NFL series after Super Bowl LXI on February 14, 2027
Hulu announced that Dan Fogelman's NFL drama series 'The Land' will premiere after Super Bowl LXI on February 14, 2027. The series stars Christopher Meloni as head coach Danny Roarke and centers on the Cleveland Browns. The first two episodes will air on February 15, 2027, with subsequent episodes debuting weekly.
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2 alternative perspectives
ABC Leverages Super Bowl Spotlight to Launch 'High Potential' Strategy
ABC airs 'High Potential' after Super Bowl LXI to promote its top-rated drama in early 2027.